This report studies the Shortening market, Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product thorugh making it tender and 'short'. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.
First, shortening are widely used in frying, making confectionery and bakery. With the development of economy, not only retail but also food processing needs more shortening. However, due to the ban of the use of shortening in Europe, the consumption of shortening is decreasing year by year.
The Europe shortening consumption has been reached 581 K MT in 2017, from 605 K MT in 2013, with an average growth rate of about -1.01%. Oil, fat are the main raw materials of shortening. The price of shortening fluctuates with the market demand instead of raw materials price. As the capacity of shortening grows rapidly in recent years, the price of shortening has also been trending up. It is estimated that the price of shortening would still going up slightly in the coming years.
Third, the export and import business of shortening is frequent, with Europe the major import country. The import of shortening has been decreasing with the growth of the consumption in Europe.

The Global Shortening Market was valued at xxx million USD with a CAGR xx% from 2018-2022. Subsequently, it will touch xxx million USD in 2023 with a CAGR xx % from 2023 - 2030.

In the global Shortening Market, This report focuses particularly in North America, South America, Europe and Asia-Pacific, and Middle East and Africa. This report classifies the Market on the basis of application, type, regions, and manufactures.

In Market segmentation by manufacturers, the report covers the following companies-

Olenex
ADM
Walter Rau
Y?ld?z Holding
VFI GmbH
AAK
Zeelandia
Puratos
Princes Group
HAS Group

In Market segmentation by geographical regions, the report has analysed the following regions-
North America (USA, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Columbia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

In Market segmentation by types :

All Purpose Shortening
Emulsified Shortening
High Stability Shortening
In Market segmentation by applications :

Baking
Frying
Confectionery and Pastry
Other

The research provides answers to the following key questions:
• What is the estimated growth rate and Market share and size of the Shortening Market for the forecast period 2023 - 2030?
• What are the driving forces in the Shortening Market for the forecast period 2023 - 2030?
• Who are the prominent Market players and how have they gained a competitive edge over other competitors?
• What are the Market trends influencing the progress of the Shortening industry worldwide?
• What are the major challenges and threats restricting the progress of the industry?
• What opportunities does the Market hold for the prominent Market players?
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